Edwina Lonsdale on whether it's possible to be an eco-conscious cruiser

Today’s cruise companies often tout their green credentials. But how do we know that words are being translated into action?

Well, certain firms stand out for their efforts to mitigate their environmental impact, such as the Australian line AE Expeditions. By developing shore power connectivity and offsetting its emissions, AE is now 100 per cent climate neutral and working hard towards net zero.

In recognition of this, it has been awarded B Corp accreditation by B Lab, a self-appointed watchdog whose website declares: “We envision a global economy that uses business as a force for good… which is purpose-driven and creates benefit for all stakeholders, not just shareholders.”

Fine words again. But, as the Latin phrase has it, who watches the watchmen?

B Lab (the B is for ‘beneficial’) is a non-profit organisation overseen by a council of leaders from business, government and academia, whose aim is to reward high standards of transparency, accountability and environmental and social performance.

If a company gets their seal of approval, I for one am convinced that actions really are speaking louder than words.