THE LANGUAGE OF SPAS
Much as I love spas, sometimes they can be simply exhausting – and that’s from just reading the treatment menu. There is too much jargon and too many confusing descriptions of what are essentially very simple treatments. Take ‘journey’ – there is hardly a spa on the planet that doesn’t offer a journey, which involves
Much as I love spas, sometimes they can be simply exhausting – and that’s from just reading the treatment menu. There is too much jargon and too many confusing descriptions of what are essentially very simple treatments. Take ‘journey’ – there is hardly a spa on the planet that doesn’t offer a journey, which involves a scrub or a bath, a wrap and a massage and a facial or manicure thrown in for good measure. To me, this doesn’t conjure up a journey.
It is NOT a journey, I have just made a journey to get to the spa, I know what a journey is, now I’m in a spa, I want to lie down. The same goes for ‘ritual’ another spa special. As far as the dictionary is concerned a ritual is a series of actions in a prescribed order, mostly in a religious ceremony. A mud wrap and massage? I don’t think so. All I want to say to spa providers is – keep it simple, and tell it like it is. Most of these treatments are great in themselves, they don’t need poshing
up.
You can read more of Jo’s article in the current edition of World of Cruising magazine.
