Celebrity Solstice Presents Larger, Stylish New Staterooms
Some things just need a woman’s touch. To design a larger stateroom that is also intuitive and stylish on its extraordinary new ship, Celebrity Solstice, Celebrity Cruises has gone right to the source: ladies who cruise. “First, we decided to make the staterooms larger — an average of 15 percent larger, in our deluxe ocean
Some things just need a woman’s touch.
To design a larger stateroom that is also intuitive and stylish on its extraordinary new ship, Celebrity Solstice, Celebrity Cruises has gone right to the source: ladies who cruise.
“First, we decided to make the staterooms larger — an average of 15 percent larger, in our deluxe ocean view verandas — and then, we decided to make them better,” said Richard Fain, Chairman and CEO of Celebrity’s parent company, Royal Caribbean Cruises Ltd. “To do that, we enlisted the expertise, intuition and wish lists of five exceptional women.”
Celebrity engaged a panel of five boomer women, identified by the line as “Celebrity’s Leading Ladies,” specially selected for their distinct points of view — a frequent cruiser, a travel agent, a travel writer, a hotelier and a cruise considerer. The women participated in an immersive, four-month process led by Synectics, a world-renowned innovation consultancy firm, to make the staterooms onboard Celebrity Solstice among the most spacious and inviting at sea.
“Our goal was to understand cruisers’ real needs and interests, so that our new generation stateroom design would be grounded in genuine consumer insights,” said Celebrity Cruises President and CEO, Dan Hanrahan. “Thanks to our Leading Ladies and our Celebrity teams, we’ve created a larger and more intuitive stateroom space that is significantly more conducive to our guests’ overall cruise experience.”
