Ambassador Cruise Line announces new cruise ship Ambition - what to expect

Ambassador Cruise Line revealed new ship Ambition will enter service in summer 2023 and will initially sail the UK.

Ambition is the line's second ship and, like first vessel Ambience which launches spring 2022, she will offer no-fly sailings predominantly targeting the 50-plus market.

The new cruise ship will sail from London Tilbury as well as a number of other UK ports.

These will include Newcastle, Dundee, Belfast, Liverpool, Bristol and Falmouth, so guests across the country can travel a shorter distance before boarding.

The full programme is being finalised and will be on sale from Q2 2022, said Ambassador Cruise Line today.

So, what will passengers sailing on the new ship find onboard?

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What to expect on Ambassador Cruise Line ship Ambition

Ambition cabins

Ambition will carry up to 1,200 guests in 714 cabins, 125 of which have balconies and 113 are suites with up to 62m² of living space.

Ambition dining

The new Ambassador cruise ship will have two main restaurants and speciality dining options, a more casual bistro-style café, four bars and lounges and a pub.

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Ambassador entertainment

Guests will be able to enjoy the tiered main theatre, casino, card room, library, and craft studio.

There will also be a wellness centre, gymnasium, two swimming pools and a range of retail shops.

According to the British cruise line, the ship is designed to create a friendly atmosphere onboard and cement Ambassador’s reputation for creating a “community at sea.”

CEO, Christian Verhounig said on the new ship: “We are delighted with the warm reception given to the introduction of Ambassador to the market – a new brand, proposition and our first ship.

"This announcement of the addition of Ambition to the fleet reflects our confidence and willingness to invest in the future of Ambassador and the cruise sector.

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"We are particularly excited to be offering regional departure options for Ambition in 2023, whilst also offering guests who travel from London Tilbury a greater choice of sailings and ships on which to enjoy them.

"Clearly, we are all focused on the success of Ambience’s maiden season which commences in April this year, but we believe existing and new guests, as well as our trade partners, will be thrilled to hear about Ambassador’s growth plans”.

Is Ambition environmentally friendly?

Before sailing under Ambassador (the ship has been purchased outright from Costa Crociere) Ambition will undergo similar extensive upgrades as her new sister ship, Ambience.

This includes the installation of the latest emission reduction technologies to secure IMO Tier III compliance to reduce nitrogen oxide emissions by approximately 95 percent compared to current standards. Updated ballast and sewage water treatment systems will also be installed.

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These enhancements mean both ships in the Ambassador Cruise Line fleet will be among circa 10 percent of the current world cruise fleet authorised to sail in strictly environmentally protected seas.

These investments are a key part of the Ambassador Cruise Line strategy of operating with a high level of environmental responsibility as well as meeting the increased demands of guests who want to enjoy all the benefits of travel whilst making the lowest possible impact on the destinations they travel to.